News from: A Blip in Time
Because most of us live and work virtually these days, the written word has become more critical than ever. Be it your website, newsletters, blogs (which drive SEO searches), or social media content – hiring an expert for essential marketing messages allows you to focus on what you do best. Let’s take a deep-dive on why you should hire a content writer.
Everyone understands that marketing messages need to be relevant, concise, engaging, and sincere – to capture attention, rise to the top, and convert sales leads. But, let’s face it – you may know your business inside and out, but can you convey it with clarity and confidence via the written word? Look, not everyone is good at writing, and that’s okay. Even if you are, can you commit to consistently writing authentic, engaging content that your clients will appreciate? Probably not.
When you run your own business, you’re the one who knows the most about your company and your clients. You’re the one that can answer any question about your services, what you provide, and what you will do for your clients. Being an entrepreneur or small business owner means there’s always more to do and never enough time to do it. But, by delegating specific tasks to freelance contractors that specialize in providing valuable time-saving services like content writing, your workload will ease ever so slightly, allowing you to stay focused.
Nobody tells the car mechanic what’s needed when repairs come up – we rely on them to know their skill set. Delegating skillsets that bog you down and distract from your projected business growth is how you endeavor to grow. You might know every single useful piece of information about your industry, but if you can’t string together a coherent written sentence, your readers aren’t going to want to hear what you have to say. You get one chance with online marketing messages.
If you’re going to start a new website, rebrand your business, or write a blog on an ongoing basis, it’s worth investing in some quality online content. The best way to get content that fits your company’s needs is to hire a professional content writer.
Reason’s to hire a content writer
Your content is the core of your online sales pitch – people must want to read your content and consequently want to work with you. If your content isn’t up to par, they’re not going to trust your business. Trust is a tricky thing, and public perception matters. Consider logo colors – if you suddenly saw a different green variation on the logo at your favorite coffee shop, you’d question the quality of what’s in the cup. The same holds true for your marketing content.
If you write your own copy, and it’s full of inferior grammar, spelling mistakes, and poorly crafted sentences, people will question, even if subliminally, your business integrity. Bad copy comes across as unprofessional and could cause you to lose notches with potential new clients. Why should they put their faith in you to solve their problems if you can’t even get the punctuation right? What we read is how we perceive professionalism. It’s essential to produce unique, engaging digital content for your company that is grammatically correct, easy to read, clear from spelling mistakes, and relevant to your audience. The better your content is, the more captivated your visitors will be, resulting in higher conversion rates. If you want your digital content to shine, investing in a professional content writer takes the task off your plate plus elevates your online marketing identity.
The majority of your audience reading your website won’t be clued into what’s happening in your industry – how can they be since they are seeking your services? If a typical reader doesn’t understand what you’re writing about, they’re probably going to stop reading and click to a competitors’ site – or head to social media for other options. Quality content is better understood, assists in connection with prospective online clients, and keeps ’em coming back for more. Many times industry jargon definitions are assumed – you can’t afford to make that mistake. A curious content writer has the skills to parlay a challenging subject and present it directly to your audience by asking the question, “what does that mean” just as a client would. This authoritative translation will elevate your message as readers relate and resonate with descriptions clearly provided. Industry-specific terminology doesn’t need to be confusing – it just needs to be translated appropriately in layman’s terms.
Professional content writers improve your SEO
Professional content writers optimize your content for search engine optimation. They help your website make its way to the top of Google by including specific words and phrases a user might use while seeking. Once they land on your page and read what’s in it for them, you have a fresh new lead. Consistent content creation is one of the most popular and effective ways of boosting SEO. Again, fresh, relevant, relatable, and value-added content on your website will generate more leads and traffic. Content writers research and include target audience keyword phrases, etc. so folks can find you and linger on your site longer. Relevant content creation is a significant key to success. An experienced website content writer will help implement a strategy with updated content and search engine rankings.
Professional content writers get results
Content writers aren’t just good at writing. They are masters of persuasion and messaging. Your content’s primary goal is to convince your audience to either make an appointment, sign up for your newsletter, or purchase your product or service. You must have compelling content that assists in the looky-loo journey. It would be best if you had a writer who evokes an emotional response through writing and getting your visitors excited about your company. If your content bores your audience and fails to persuade them to take action, you are missing out. All brands have a story to tell; all entrepreneurs are passionate about what they are selling – your story needs to come through. A professional content writer will put into words what you are only thinking or assuming they glean from your logo or tag line. Competitor differentiation means your story must be told – this is called an emotional connection and what keeps clients coming back for more – telling their friends – and moves your profit margin higher.
By hiring a professional content writer, you own your content, capture your audience’s loyalty, and create return customers.
written by: Renny Starks, Marketing and Content Creator
Renny grew up in Northern California, graduating from Vintage High in Napa and then Santa Rosa Junior College. Her familial roots reach across most counties north of San Francisco, including Napa, Sonoma, Lake, and Mendocino. She worked for Clos Du Bois wines in a marketing capacity during her early career and has dedicated her entire profession to all things marketing and consumer engagement. Her creative direction awarded her two Telly® Awards in video production. Her knack for producing, writing, and designing for the person on the receiving end is her secret sauce. She is a published author, freelance writer, works in interior design, avid hiker, and now calls Palm Springs CA home.
She offers a streamlined process that is usually able to provide what you need with only one phone call per month and has a proven track record newsletter open rate of over 35%. Additionally, she is offering a GCVCC special price of website content at $1499 complete.–