The Greater Coachella Valley Chamber of Commerce (GCVCC) has announced that Brandon Marley – who has in-depth chamber experience, including several years of prior service with the GCVCC – has been named CEO of the organization.

“The Executive Committee was impressed with Brandon’s dedication to the vision of our Chamber as the voice for businesses large and small across the Coachella Valley,” said Richard Ramhoff, Board Chair of the GCVCC. “He is intimately familiar with our history and commitment to building a Chamber that has the resources to speak with a regional voice while maintaining deep connections to our cities through our Local Chamber Boards in Cathedral City, Coachella, Desert Hot Springs, Indio and La Quinta, as well as our business district in Indian Wells.”

Ramhoff thanked Interim CEO Diana Soto, who has served since October 2022, for the energy and dedication she has given the Chamber. He added, “We could not have made it this far without her leadership, and we’re committed to finding the best way to keep her wisdom, knowledge and love of our Chamber to help us to move forward.”

Marley worked with the GCVCC from 2018-2022 as Director of Communications & Public Outreach before leaving to work at Local IQ and the Desert Sun. Prior to his time with the Chamber, Marley worked with advertising agencies on a variety of client campaigns. He has deep roots in the community, and said he will build upon his relationships with city council members, state and federal officials, as well as other community stakeholders to help advocate for the Chamber and the businesses it serves.

“I truly believe in the importance of our Chamber and how vital it is to be a true ‘voice of business,’ ” Marley said. “I understand the effort it takes to build and maintain a team that is truly passionate about our communities, and I’m excited by the possibilities.”

Interim CEO Soto said she will continue to support Marley as he moves into his new role.

“I’ve been honored with the opportunity to help take this organization to the next level, and as I return to Arizona to be with my family full time, I am confident the Chamber will continue to grow as a business resource and advocate,” Soto said.

“I think this is a pivotal time for the GCVCC,” Marley said. “I’m thrilled at the opportunity to bring my leadership skills — as well as my background in marketing, advertising and advocacy — to help grow the GCVCC and the business community here in the Coachella Valley.”

For more information about the Greater Coachella Valley Chamber of Commerce, go to GCVCC.org.