Greater Coachella Valley Chamber of Commerce
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Staff

Click on a Staff Member for more information

Diana Soto
Interim CEO | Vice President, Director of Public Policy
Diana Soto
Interim CEO | Vice President, Director of Public Policy
Diana Soto has served the chamber community in many roles, working her way through the ranks from Account Executive, to her current role in Government Affairs.  Diana is primarily tasked with working with local city and county government in the Coachella Valley.  As a life-long resident and a former small business owner, she is well versed in our Coachella Valley economy.
Kathy Lambert
Membership Director
Kathy Lambert
Membership Director
Chris Collier
Chief Policy Advisor
Chris Collier
Chief Policy Advisor
Chris Collier is a veteran of California politics. Over the last 13+ years, Chris has successfully won elections in almost every major media market in California. In the public affairs realm, Collier has built a reputation of solving complex public problems in energy, waste, transportation, water and land use for key corporate clients.He graduated from the University of Southern California with a BS in Business Administration and has earned his Masters Degree in Public Policy & Administration from California Lutheran University.
Enda Rodriguez
Events Manager
Enda Rodriguez
Events Manager
Enda Rodriguez has been in the chamber industry for 18 years. She is a graduate of Indio High School and Leadership Coachella Valley. In her spare time Enda enjoys spending time with her family and friends. Enda is married with three children and three dogs.
Jo Beth Prudhomme
Sales Manager
Jo Beth Prudhomme
Sales Manager
My Marketing rep firm, Pen & Palette Solutions led me to the Coachella Valley from Orange County in 2018 adding representation of the in-room publication, Travelhost of Greater Palm Springs to my arsenal of publications, selling advertising, sponsorships and events. In 2019 I took on the publishing of the bi-monthly publication and relocated with my husband Jon, (an artist/golfer) to the La Quinta/Indio area. Sadly, Covid forced us to cease to publish the magazine (since it was an in-room publication) so the past couple of years I have been representing several clients for their sales and marketing solutions.. I also acted as the Membership Sales Director of the Palm Desert Area Chamber of Commerce, connecting members of the Greater Coachella Valley to each other. I continued representing the print, on-line and marketing products of other media and publication based businesses including: Firebrand Media Inc. www.firebrandmediainc.com, Orange County Business Journal, www.ocbj.com and the new Joshua Tree Voice!!! www.joshuatreevoice.com I Formerly Represented AAA Westway's Magazine; I was the marketing/producer of Laguna Art-A-Fair (a 13 week summer art show) 2018 Laguna Beach, CA. I sold the title sponsorship of the Newport Beach Film Festival and Newport Wine and Food Festival to Pacific Sales 2018 & 2019 I look forward to combining my membership, marketing, event sponsorship, advertising and print sales experience to the team!
Vanessa Arroniz
Membership Experience
Vanessa Arroniz
Membership Experience
Guadalupe Fox
Events Coordinator
Guadalupe Fox
Events Coordinator

Upcoming Events

Jan 29
January 26 - January 29

2023 The Southwest Arts Festival

Feb 2
7:30 am - 9:30 am

Morning Mixer | Better Homes and Gardens Desert Lifestyle Property

Feb 2
3:00 pm - 4:00 pm

Ribbon Cutting | Desert Sotheby’s International Realty

Feb 3
10:00 am - 11:30 am

Chamber 101

Feb 9
3:00 pm - 4:00 pm

Ribbon Cutting | Charming Smiles of La Quinta

View Calendar

Recent Posts

  • February Mandatory Ambassador Meeting
  • Coachella Valley’s First Putting Skins Game
  • An Interactive Book Talk: The Strikers of Coachella
760.347.0676
760.347.6069
[email protected]

Locations

Coachella

1515 6TH ST.
Coachella, CA 92236

M – TH | 8:30am – 4:30pm

Cathedral City

45-149 Smurr St., Ste. A
Indio, CA 92201

M – F | 8:30am – 4:30pm

Indio

45-149 Smurr St., Ste. A
Indio, CA 92201

M – F | 8:30am – 4:30pm

Desert Hot Springs

12561 Palm Drive, Ste. C
Desert Hot Springs, CA 92240

M – F | BY APPOINTMENT ONLY

La Quinta

78015 Main Street,
Suite 206
La Quinta, CA 92253

M – F | BY APPOINTMENT ONLY

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