Staff

Diana Soto is currently serving as the Senior Director of Operations. She has served the chamber community in many roles, working her way through the ranks from Account Executive, to her current role in Government Affairs.  Diana is primarily tasked with working with local city and county government in the Coachella Valley.  As a life-long resident and a former small business owner, she is well versed in our Coachella Valley economy.

My Marketing rep firm, Pen & Palette Solutions led me to the Coachella Valley from Orange County in 2018 adding representation of the in-room publication, Travelhost of Greater Palm Springs to my arsenal of publications, selling advertising, sponsorships and events. In 2019 I took on the publishing of the bi-monthly publication and relocated with my husband Jon, (an artist/golfer) to the La Quinta/Indio area. Sadly, Covid forced us to cease to publish the magazine (since it was an in-room publication) so the past couple of years I have been representing several clients for their sales and marketing solutions.. I also acted as the Membership Sales Director of the Palm Desert Area Chamber of Commerce, connecting members of the Greater Coachella Valley to each other. I continued representing the print, on-line and marketing products of other media and publication based businesses including: Firebrand Media Inc. www.firebrandmediainc.com, Orange County Business Journal, www.ocbj.com and the new Joshua Tree Voice!!! www.joshuatreevoice.com I Formerly Represented AAA Westway's Magazine; I was the marketing/producer of Laguna Art-A-Fair (a 13 week summer art show) 2018 Laguna Beach, CA. I sold the title sponsorship of the Newport Beach Film Festival and Newport Wine and Food Festival to Pacific Sales 2018 & 2019 I look forward to combining my membership, marketing, event sponsorship, advertising and print sales experience to the team!

Chris Collier is a veteran of California politics. Over the last 13+ years, Chris has successfully won elections in almost every major media market in California. In the public affairs realm, Collier has built a reputation of solving complex public problems in energy, waste, transportation, water and land use for key corporate clients.He graduated from the University of Southern California with a BS in Business Administration and has earned his Masters Degree in Public Policy & Administration from California Lutheran University.