News from: California Hispanic Chambers Of Commerce

The California Hispanic Chambers of Commerce (CHCC) is excited to announce the launch of a new pilot program designed to boost engagement between event participants and sponsors through the use of KUE, a cutting-edge martech platform and mobile app. Over the next 120 days, CHCC and its affiliate Chambers of Commerce, along with partners, will be evaluating the effectiveness of the KUE platform.

This innovative program is available to all 135 CHCC Chamber members, which collectively represent over 900,000 Hispanic businesses in California. Throughout the pilot period, each participating organization will receive comprehensive training on how to effectively utilize the KUE platform. Additionally, members of each Chamber and their partners will be trained on using the KUE mobile app, which is readily accessible on both the Apple App Store and Google Play.

“We are thrilled to bring this opportunity to our Chambers and their members,” said Julian Canete, President of CHCC. “The KUE platform promises to significantly enhance the way we engage with our event participants and sponsors, providing valuable insights and fostering stronger connections.”

During the pilot period, additional communications will be provided to all Chamber leaders to guide them through the next steps of this initiative. CHCC will encourage all participants to provide feedback on their user experience to help refine and improve the platform’s capabilities.

“We look forward to the positive impact this pilot program will have on our community,” said Joel Santiago, Director of Membership, at CHCC. “Feedback and user experience will be crucial in shaping the future of this initiative.”