The Desert Advertising Federation is a non-profit, professional trade association that has served the Coachella Valley advertising community including agencies, advertisers, suppliers, and students, for more than 30 years. Desert Ad Fed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association as well as part of the Greater Coachella Valley Chamber of Commerce.

Ad Fed members and Chamber staff volunteer their time and talents to plan and execute events that are overseen by a board of directors. Ad Fed offers networking opportunities, seminars, speaker presentations and other fun and industry focused events. It annually celebrates the valley’s market strength and the global impact that our community makes through leading brands and creative advertising campaigns at the annual American Advertising Awards.

For more information on Desert AdFed, visit:

82-921 Indio Blvd.
Indio, CA 92201

M-F 8:30AM – 4:30PM

(760) 347-0676


See the 2022 American Advertising Award Winners Here.

See the replay of the 2021 virtual award show here.

See all 2021 video submissions

Chamber News

GCVCC supports request for funding from state for CSUSB Palm Desert

2022 American Advertising Awards Winners Announced

GCVCC Wins Three American Advertising Federation Awards

Cast your vote for the People’s Choice Award

GCVCC Opposes SB 213

GCVCC Write Letter of Concern to Senators Padilla and Feinstein regarding the American Innovation and Choice Online Act

GCVCC Opposes AB 1400

GCVCC Opposes AB 1192

GCVCC Supports AB 87 and SB 113

New Labor Laws Employers Will See in 2022

2021 Winners

Board Members

Steven Weiner
Treasurer
National CineMedia-America's Movie Network
Steven Weiner
Treasurer
National CineMedia-America's Movie Network
Stephen Burchard
Secretary
Stephen Burchard Realestate
Stephen Burchard
Secretary
Stephen Burchard Realestate
Andrea De Francisco Shek
Past Chair
Coachella Valley Water District
Andrea De Francisco Shek
Past Chair
Coachella Valley Water District
Shawn Abramowitz
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Shawn Abramowitz
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
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Denise Fleig
Desert Sun Media Group
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Denise Fleig
Desert Sun Media Group
Erin Hyland
Desert Valley Builders Association
Erin Hyland
Desert Valley Builders Association
Collen Pace
Greater Palm Springs CVB
Collen Pace
Greater Palm Springs CVB
Katherine Villegas-Ruiz
Cord Media Company
Katherine Villegas-Ruiz
Cord Media Company
Mandi Witkower
Fantasy Springs Resort Casino
Mandi Witkower
Fantasy Springs Resort Casino