The Desert Advertising Federation is a non-profit, professional trade association that has served the Coachella Valley advertising community including agencies, advertisers, suppliers, and students, for more than 30 years. Desert Ad Fed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association as well as part of the Greater Coachella Valley Chamber of Commerce.

Ad Fed members and Chamber staff volunteer their time and talents to plan and execute events that are overseen by a board of directors. Ad Fed offers networking opportunities, seminars, speaker presentations and other fun and industry focused events. It annually celebrates the valley’s market strength and the global impact that our community makes through leading brands and creative advertising campaigns at the annual American Advertising Awards.

For more information on Desert AdFed, visit:

82-921 Indio Blvd.
Indio, CA 92201

M-F 8:30AM – 4:30PM

(760) 347-0676


See the 2021 American Advertising Awards winners here!

2021 American Advertising Awards

See the replay of this years virtual award show here.

See all video submissions

Chamber News

Free PPE

AAF Diversity Outreach Programs Receive Underwriting Support from AdvancingDiversity.org

GCVCC and Desert Advertising Federation Oppose SB 324 (Limon)

2021 American Advertising Awards Winners Announced

GCVCC brings California Insurance Commissioner Ricardo Lara

Advertising Hall of Achievement 2021 Nominations Now Open

Bridging and Empowering Black American Small Businesses

AAF’s Mosaic Awards Still Accepting Entries

Virtual Veteran Job Fair

Facebook/AAF Ad Club Content Pack

2021 Winners

Board Members

Andrea De Francisco Shek
Chair
Coachella Valley Water District
Andrea De Francisco Shek
Chair
Desert Advertising Federation Chair
Coachella Valley Water District
Shawn Abramowitz
Treasurer
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Shawn Abramowitz
Treasurer
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Andrew Portener
Andrew Portener
Secretary
JNS Next
Andrew Portener
Andrew Portener
Secretary
JNS Next
Stephen Burchard
Stephen Burchard Realestate
Stephen Burchard
Stephen Burchard Realestate
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Denise Fleig
Desert Sun Media Group
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Denise Fleig
Desert Sun Media Group
Erin Hyland
Erin Hyland
Collen Pace
Greater Palm Springs CVB
Collen Pace
Greater Palm Springs CVB
Katherine Villegas-Ruiz
Cord Media Company
Katherine Villegas-Ruiz
Cord Media Company
Steven Weiner
National CineMedia-America's Movie Network
Steven Weiner
National CineMedia-America's Movie Network
Mandi Witkower
Fantasy Springs Resort Casino
Mandi Witkower
Fantasy Springs Resort Casino