The Desert Advertising Federation is a non-profit, professional trade association that has served the Coachella Valley advertising community including agencies, advertisers, suppliers, and students, for more than 30 years. Desert Ad Fed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association.

Ad Fed members and staff volunteer their time and talents to plan and execute events that are overseen by a board of directors. Ad Fed offers networking opportunities, seminars, speaker presentations and other fun and industry focused events. It annually celebrates the valley’s market strength and the global impact that our community makes through leading brands and creative advertising campaigns at the annual ADDY Awards.

For more information on Desert AdFed, visit:

82-921 Indio Blvd.
Indio, CA 92201

M-F 8:30AM – 4:30PM

(760) 347-0676


See the 2020 American Advertising Awards winners here!

2021 American Advertising Awards

Submissions are now live for the 2021 American Advertising Awards. The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising. This year, all submissions and the awards will be submitted and announced virtually. No physical drop off’s will be required this year, every submission will be entered and judged virtually.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, across the country, local entrants vie to win AAF Awards – recognition as the very best in their markets. At the second tier, local AAF Award winners compete against winners from other local clubs in one of 15 district competitions. District AAF Award winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry into the Desert Advertising Federation competition is the first step toward winning national AAF Awards.

All silver and gold winners receive a trophy!

ICYMI: American Advertising Awards webinar.

Deadline for entries is March 8th, 2021.

Award announcements will be announced live on social media March 19th, 2021.

Member rate per single entry: $95.00
Prospective member rate per single entry: $105

Member rate per campaign entry: $115.00
Prospective member rate per campaign entry: $135

You can submit online at the link below.

https://enter.americanadvertisingawards.com/a/organizations/15-PSD/home

Sponsorship opportunities available! Contact us for pricing.

Title Sponsorship (One Available): Mention on all marketing. 2-minute promotional video provided by sponsor to play during social media live video announcement. Digital ad, provided by sponsor, on all email communications to submitters. Thank you on all award announcements. 2-minute promotional video provided by sponsor to play during social media live video announcement.

Presenting Sponsorship (Two Available): Mention on all marketing. Digital ad, provided by sponsor, on all email communications to potential submitters. Thank you on all award announcements.

Event Sponsorship (Available Until Sold Out): Mention on all marketing. Thank you on all award announcements.

Chamber News

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GCVCC Announces The 2021 Chamber Invitational

The 2021 AMERICAN ADVERTISING AWARDS are now accepting entries

GCVCC Supports AB 3279

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GCVCC Opposes AB 1947

GCVCC Request Line Item Veto on SB 74

2020 Winners

Board Members

Andrea De Francisco Shek
Chair
Coachella Valley Water District
Andrea De Francisco Shek
Chair
Desert Advertising Federation Chair
Coachella Valley Water District
Shawn Abramowitz
Treasurer
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Shawn Abramowitz
Treasurer
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Andrew Portener
Secretary
JNS Next
Andrew Portener
Secretary
JNS Next
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Stephen Burchard
Stephen Burchard Realestate
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Stephen Burchard
Stephen Burchard Realestate
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Denise Feig
Desert Sun Media Group
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Denise Feig
Desert Sun Media Group
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Erin Hyland
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Erin Hyland
Collen Pace
Greater Palm Springs CVB
Collen Pace
Greater Palm Springs CVB
Katherine Villegas-Ruiz
Cord Media Company
Katherine Villegas-Ruiz
Cord Media Company
Steven Weiner
National CineMedia-America's Movie Network
Steven Weiner
National CineMedia-America's Movie Network
Mandi Witkower
Fantasy Springs Resort Casino
Mandi Witkower
Fantasy Springs Resort Casino