The Desert Advertising Federation is a non-profit, professional trade association that has served the Coachella Valley advertising community including agencies, advertisers, suppliers, and students, for more than 30 years. Desert Ad Fed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association as well as part of the Greater Coachella Valley Chamber of Commerce.

Ad Fed members and Chamber staff volunteer their time and talents to plan and execute events that are overseen by a board of directors. Ad Fed offers networking opportunities, seminars, speaker presentations and other fun and industry focused events. It annually celebrates the valley’s market strength and the global impact that our community makes through leading brands and creative advertising campaigns at the annual American Advertising Awards.

For more information on Desert AdFed, visit:

82-921 Indio Blvd.
Indio, CA 92201

M-F 8:30AM – 4:30PM

(760) 347-0676


See the 2021 American Advertising Awards winners here!

2021 American Advertising Awards

See the replay of this years virtual award show here.

See all video submissions

Chamber News

The Coachella Valley is about to be split

California’s Redistricting Maps Now Open to Public Comment

The People’s Voice: Housing Affordability Frustrates Voters

CalChamber Offers Practical Steps to Address Supply Chain Crisis

Governor’s Actions Aim to Tackle Port Congestion

Optimism in Air as Strong Vaccine Effort, New Regime Promote Business Recovery

California, U.S. Open to Foreign Travelers Starting Nov. 8

GCVCC Opposes Reconciliation Tax Hikes

Added Burdens for Hard-Hit Hospitality Industry Vetoed

GCVCC Opposes AB 1395 (Muratsuchi): California Air Resources Board

2021 Winners

Board Members

Andrew Portener
Chair
Andrew Portener
Chair
Desert Advertising Federation Chair
Steven Weiner
Treasurer
National CineMedia-America's Movie Network
Steven Weiner
Treasurer
National CineMedia-America's Movie Network
Stephen Burchard
Secretary
Stephen Burchard Realestate
Stephen Burchard
Secretary
Stephen Burchard Realestate
Andrea De Francisco Shek
Past Chair
Coachella Valley Water District
Andrea De Francisco Shek
Past Chair
Coachella Valley Water District
Shawn Abramowitz
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
Shawn Abramowitz
Gulf California Broadcasting - CBS Local2, KESQ-TV, KDFX, KCWQ & KUNA-FM-TV
generic-avatar
Denise Fleig
Desert Sun Media Group
generic-avatar
Denise Fleig
Desert Sun Media Group
Erin Hyland
Desert Valley Builders Association
Erin Hyland
Desert Valley Builders Association
Collen Pace
Greater Palm Springs CVB
Collen Pace
Greater Palm Springs CVB
Katherine Villegas-Ruiz
Cord Media Company
Katherine Villegas-Ruiz
Cord Media Company
Mandi Witkower
Fantasy Springs Resort Casino
Mandi Witkower
Fantasy Springs Resort Casino