COACHELLA, CA: The City of Coachella unveiled a new logo this week.  The design was presented at the Wednesday City Council meeting, a culmination of the city’s focus on branding and tourism.  The design features the words “Cuidad de Coachella” with railroad tracks traveling towards the future.

Coachella has an emerging tourism industry the new logo will no doubt help support.  “There are so many things to do in Coachella” said Coachella Business District President Diana Soto.  “The walking tour of downtown art, our restaurants, and events like Run with Los Muertos and Fiestas Patrias, our attractions are growing each year.”