News from: Coachella Valley Coffee

Coachella Valley Coffee, a small, craft coffee roaster has been selected for Qurate Retail Group’s June Small Business Spotlight focusing on LGBTQ+ owned businesses during Pride Month.

Qurate Retail Group, a multiplatform retailer that includes QVC, HSN, Zulily, and several other brands, is using its production resources, television broadcasts, and digital platforms to help Coachella Valley Coffee share its story with millions of consumers nationwide. Coachella Valley Coffee’s story began appearing on QVC’s and HSN’s websites and social pages in early June 2021, in conjunction with Pride Month celebrations across the country. Spotlight Link: HSN: https://www.hsn.com/content/Small_Business_Spotlight/771 QVC: https://www.qvc.com/content/featured/qvc-small-business-spotlight.html

Coachella Valley Coffee will also be highlighted on-air on QVC as well as HSN. Zulily is promoting the campaign on its website, email, and social platforms. Coachella Valley Coffee products may also be ordered directly at www.CoachellaValleyCoffee.com

“Coachella Valley Coffee works closely with many of our local community-based organizations, including those with an LGBTQ+ affiliation, by participating in events that benefit ALL of our communities and the Coachella Valley region,” said Cliff Young, founder and owner of Coachella Valley Coffee. “I am proud to be chosen and highlighted for our work, and for having our Valley spotlighted on a national level.”

Coachella Valley Coffee offers various coffees that are ethically sourced and obtained directly from farmers who treat their workers fairly. “We insist that our farmers are paid well for their product,” said Young. “If the coffees are not Rainforest Alliance or Organic Certified, we work with the farmers to get them to that status within a few years so that their process is environmentally friendly, as well as allowing them the opportunity to earn a premium price for their crop. Over the past 5 years, more and more of my coffees are from women-owned farms, because we absolutely know that this ensures the stability of the entire family.”

About Coachella Valley Coffee Since his first trip to a coffee farm in 1998, Cliff Young has worked diligently to provide a quality product with beans obtained directly from the source. Over the years, Cliff has traveled the world judging coffees and coffee competitions. To be able to fully manage the quality of the coffees he provides, he leads and controls the entire process, starting with traveling to the coffee growing regions and visiting the farmers one-on-one, and ensuring that he can get the top 2 percent of their crops. He also ensures the growing and harvesting process meets his expectations of fairness of workers.

An LGBTQ business owner headquartered in the Coachella Valley city of Palm Springs, California, Cliff is active in both the business community, as well as in the community in general. A member of the Greater Coachella Valley Chamber of Commerce and The Desert Business Association, the LGBTQ Chamber of Commerce on the Coachella Valley, he is also the only coffee roaster in the region certified by the NGLCC–the National LGBT Chamber of Commerce.

No stranger to giving back to his community, Cliff and Coachella Valley Coffee also have a program called “Warming Souls” where profits from any of the collateral merchandise that is purchased on the website are dedicated to paying for a laundry service program for the local homeless community. On two or three Sundays each month, Cliff can be found at a local laundromat doing laundry for local homeless individuals, in addition to providing them with a daily hygiene kit, a pair of new warm socks, and coats or sleeping bags if needed. To learn more about Cliff Young and Coachella Valley Coffee, and to order yours online directly to your home, visit www.CoachellaValleyCoffee.com *use the promo code PRIDE during checkout and receive an extra 15% off your coffee order.

About Qurate Retail Group June Small Business Spotlight Qurate Retail Group has a long tradition of helping small business owners and entrepreneurs launch and grow their brands through the incredible power of storytelling and shopping discovery. QVC, HSN, and Zulily provide compelling platforms, with unmatched reach, that enable small businesses to speak directly to millions of consumers in their homes. The June Small Business Spotlight is a collaboration between Qurate Retail Group, which owns QVC, HSN, and Zulily and the NRF Foundation (National Retail Federation), to help small businesses navigate today’s challenging retail environment. This phase of the program is highlighting ten LGBTQ+-owned businesses across the United States as part of their commitment to promoting diversity and inclusion within its company and in society at large. Coachella Valley Coffee and the other selected businesses may also tap into Qurate Retail Group team members for advice on solving a business issue through a virtual mentoring initiative.