Sacramento, CA:  The Coachella Valley secured a key appointment to the California Travel and Tourism Commission on Monday.  Scott White, President and CEO of the Greater Palm Springs Convention and Visitors Bureau, has been appointed to the Commission by Governor Gavin Newsom.

White has been president and chief executive officer of the Greater Palm Springs CVB since 2010. He is a member of the board of directors for Destinations International, Palm Springs International Film Festival and the California Travel Association. He is also a member of the U.S. Travel Association Chairman’s Circle.

The California Travel and Tourism Commission works closely with the California Office of Tourism, a department within the Governor’s Office of Business and Economic Development that supports the promotion of California as a global tourism destination and provides information services to visitors. Doing business as Visit California, their mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. Visit California operates a global marketing program in 14 markets on behalf of the tens of the thousands of California businesses who benefit from travel. The Office of Tourism collects the fees that fund Visit California’s campaigns and initiatives.

“I want to thank Scott for be willing to take this on,” says GCVCC President Joshua Bonner.  “This Commission plays a key role in promoting and supporting the California Tourism industry, which the Greater Palm Springs market benefits from greatly.  I also want to thank our local State elected officials, Assemblymember Eduardo Garcia and Assemblymember Chad Mayes, for their work supporting the appointment.  Scott will do great work on behalf of our valley and the state’s tourism industry.”