News from: The City of Coachella

The City of Coachella, Mayor Steven Hernandez and the Coachella City Council will be honoring Grupo Firme, a renowned young Regional Mexican group that has quickly risen to fame and is set to perform at the Coachella Valley Music and Arts Festival, with a key to the City tomorrow. They will receive this honor at 2:30pm at the Coachella Library located on 6^th street, and the community is invited to attend.

Grupo Firme was formed in Tijuana back in 2014, and made their debut in 2017 with an album titled Pasado, Presente, Futuro, then secured collaborations with Los Buitres de Culiacán Sinaloa and Maluma,  and has a future collaboration planned with Camilo. The group managed to make their way from the underground music scene all the way up to the Billboard charts and have been recipients of multiple prestigious industry awards, including Premios Juventud, Premio Lo Nuestro and even a Latin Grammy in 2021.

“The story behind Grupo Firme aligns so closely with our community. They come from very humble origins, but through hard work and determination have been able to soar to incredible levels of success, which resonates with many of our residents,” said Mayor Steven Hernandez. “These individuals are an inspiration and a testament to the product of hard, honest work.”

Tomorrow’s presentation will conclude with a brief question and answer session with Grupo Firme and the Mayor.

ABOUT THE CITY OF COACHELLA

The City of Coachella was incorporated in 1946 and is a 29-square mile municipality of approximately 46,351 residents located in eastern Riverside County, in a region collectively known as the Coachella Valley in Southern California. Coachella is about 97 miles north of the U.S. -Mexico border and about 1.5 hours from Los Angeles. For more information, please visit the City’s website at Coachella.org.