From the La Quinta Gem

The Holiday season is upon us. With visitors from around the world descending on our Gem of the Desert, shopping, lights and cheer will begin to fill the air as we celebrate a joyful La Quinta Holiday Season.

The holiday season will officially begin with our annual tree lighting ceremony on December 6th. This free event is in the La Quinta Civic Center Park from 6 PM – 9 PM. A few days after that is one of La Quinta’s premiere events, the IRONMAN 70.3 Indian Wells La Quinta on December 8th. This event is in its second year and brings competitive triathletes from around the world to La Quinta to compete. For more information on that event, including route maps, visit laquintaca.gov/ironman.

As the La Quinta Chamber Chair, I would be remiss if I did not mention the importance of this shopping season to our local La Quinta business community. Please remember to spend your dollars locally whenever possible and support your local small businesses! Every dollar spent at a local restaurant, shop, spa or other business makes a direct impact on our local economy. Studies have shown that for every $100 spent at a local business, nearly $68 of that stays in our local economy. With the retail and service industry being among the largest employers to residents, you truly are making a difference by keeping your holiday shopping here, in the City of La Quinta.

The Greater Coachella Valley Chamber of Commerce was once again a proud partner for Small Business Saturday, and the chamber has made shopping local this holiday season even easier. If you visit cvshoplocal.com, you can find a list of local businesses right here in La Quinta to meet your holiday shopping needs. I’m looking forward to seeing you at our local shops. Have a happy holiday season and a joyous new year.

Ray Dominguez is the Sales Manager at Lamar Outdoor Advertising. You can contact Ray for all your outdoor advertising needs at [email protected] or call at 760-834-9453.