News from: The City of Cathedral City

The iconic state-of-the-art Mary Pickford Theatre located in Downtown Cathedral City opened its new immersive viewing experience “ScreenX” to the public on May 24, 2024, with the release of the new FURIOSA movie.

Back in April, at CinemaCon CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and D’Place Entertainment, an operator of movie theaters and entertainment centers across Southern California, announced plans to install the ScreenX format at the Mary Pickford location.

ScreenX reimagines the way movies are experienced. The revolutionary format seamlessly extends the screens onto the surrounding walls of the auditorium, delivering a 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive elements, ScreenX immerses audiences in an unparalleled visual environment. The new ScreenX auditorium will boast a 50-foot-wide screen and luxury recliner seats, providing a premium theatrical experience for viewers.

Besides Warner Brothers’ Furiosa, other upcoming ScreenX films include Illumination’s Despicable Me 4, Universal Pictures’ Twisters, and Marvel Studios’ Deadpool & Wolverine.

Don Savant, President & CEO, CJ 4DPLEX America said, “We’re excited to join forces with D’Place Entertainment and launch their very first ScreenX auditorium. Together, we’re reshaping the future of moviegoing, and we can’t wait for audiences to experience the magic of ScreenX at the Mary Pickford Theatre.”

“At D’Place, we are dedicated to entertaining guests each time they visit, and the addition of the 270- degree panoramic ScreenX auditorium epitomizes our unwavering commitment to our audience.” We are thrilled to embark on this journey with ScreenX and look forward to creating unforgettable moments for our community at the Mary Pickford Theatre,” said Damon Rubio, president of D’Place Entertainment.

About CJ 4DPLEX

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘ScreenX’, ‘4DX’, and ‘4DX Screen’ for consumers to experience films in ways that were never before possible.

CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, “Parasite”.

ScreenX is the world’s first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theater, ScreenX places the audience

directly at the center of the story, creating a visually immersive viewing experience unlike any other. To date, there are over 370 ScreenX auditoriums worldwide in 40 countries.

4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 790 4DX auditoriums around the world, spanning over 70 countries.

About D’Place Entertainment and Mary Pickford Theatre

Managed by D’Place Entertainment, the state-of-the-art Mary Pickford Theater is located in Cathedral City, California. D’Place Entertainment designs, builds, manages, and operates Cinemas, including the Mary Pickford Theater, which offers luxury recliner seating and cutting-edge movie-going experiences like 3D and D-Box motion seats. The theater is also known for its Cinema Café, which offers a variety of food options such as stone oven fired pizza, adult beverages, and for making its own ice cream on-site. The Mary Pickford is located in downtown Cathedral City across from city hall, at 36-850 Pickfair St, Cathedral City, CA 92234. Movie line (760) 327 7100.