News from: SunLine Transit Agency

SunLine Transit Agency Rolls out Coachella Valley Strong Campaign

SunLine Transit Agency invites residents of the Coachella Valley to express their gratitude for essential workers through the #CoachellaValleyStrong campaign. This campaign is designed to unify the nine cities and unincorporated areas of Coachella Valley with gratitude for the essential workers who have kept our community moving forward.

Essential workers have been working at an unprecedented pace for several months now. They have adjusted to new procedures with each new government order at record speeds, and they continue to provide for our community with essential services.

SunLine designed the #CoachellaValleyStrong campaign to bolster the spirits of those who are moving our community forward. Residents are invited to get involved in this  campaign in several ways.

First, people can get involved by sharing photos of newly wrapped SunLine buses and bus shelters featuring the #CoachellaValleyStrong campaign. Puzzle pieces and gear themes were chosen for the design to symbolize that we are stronger together. These new designs are meant to encourage the community to express their appreciation and to thank essential workers for all that they do.

Second, Coachella Valley residents are encouraged to give a shout-out to specific essential workers. By sharing stories and notes of encouragement, the Coachella Valley can express their gratitude for the people on the front lines. To submit a shout-out or encouragement, please visit SunLine.org/cvstrong.  Submissions will be shared online and throughout the community.

Third, they can download the #CoachellaValleyStrong gear icon or puzzle piece and add it to their social media profiles as a token of gratitude for essential workers.

Lastly, participants are invited to take photos with the gear icon or puzzle piece and share those photos to social media with #CoachellaValleyStrong. SunLine Transit Agency will share these posts through social media and will place them in areas where essential workers can see and enjoy.

For updates on the #CoachellaValleyStrong campaign, please visit sunline.org/cvstrong. For updates to novel coronavirus response, please visit https://www.sunline.org/COVID.