News from the BNP Paribas open for local businesses with link to sign up at the bottom:
“Tennis Season” Local Partnership Program for Select Local Businesses
Overview
Create buzz and excitement for the 2018 BNP Paribas Open and the Full Bloom marketing campaign throughout the Coachella Valley by partnering with area businesses to create an extension of the unique Tennis Paradise atmosphere found only at the Indian Wells Tennis Garden. With the weeks leading up to the tournament dedicated to generating excitement throughout the Valley, Tennis Season will surely be in Full Bloom by the time the Indian Wells Tennis Garden gates open to the public on March 5th.
Springtime means Tennis Season and the Coachella Valley is ready to welcome tennis fans from all over to Tennis Paradise!
Goal
Generate excitement for Tennis Season with residents and visitors and create meaningful partnerships with area businesses located at five chosen areas: El Paseo, The River, Old Town at La Quinta, Westfield Mall and the City Indian Wells. Unify the Valley in support of Tennis Season by including on-brand Full Bloom collateral, signage and messaging throughout the region.
Partnership Details
The Tennis Season Local Partnership is a free program available to businesses located in specific areas of the Coachella Valley. In addition to aligning themselves with the BNP Paribas Open brand, participating businesses will receive a branded sticker to display on their physical storefront, branded collateral to distribute leading up to the tournament, 2 Grounds Passes to use or giveaway, inclusion in promotional support of Tennis Season and the opportunity to offer an exclusive discount to ticket holders. Participants will be expected to act as Tennis Paradise Ambassadors when discussing the tournament with patrons.
Become Part of Tennis Season
Businesses located at El Paseo, The River, Old Town at La Quinta, Westfield Mall and Indian Wells are eligible to become a Tennis Season Partner.
Q&A’s
1. As a local business, what do I get out of this partnership? As a part of this free partnership program you have the opportunity to welcome and play host to tennis fans from all over at your place of business and will gain meaningful exposure as a part of promotion of the program throughout BNP Paribas Open print and digital outlets. Businesses extending an optional discount or offer to tennis fans, will have the added benefit of physical traffic driven to your place of business. All participating businesses will also receive 2 complimentary Grounds Passes to the BNP Paribas Open.
2. As a local business, what is expected of me in this partnership? As a part of this free partnership program you will be expected to proudly support Tennis Season and, by extension, the 2018 BNP Paribas Open. This will be accomplished by displaying your Partner sticker on your physical business and distributing provided collateral leading up to the.
3. What is Tennis Season? Tennis Season runs from late February through March, with the highlight being the BNP Paribas Open held at the Indian Wells Tennis Garden.
4. What is the Garden Party? The Garden Party, which will be held on Friday, January 26th at The Gardens of El Paseo, is where the BNP Paribas Open will announce their 2018 Player Field to the public. In keeping with the Full Bloom thematic, the Garden Party serves as an introduction to Tennis Season and as an extension of Tennis Paradise with food, beverage, games and live music. This event will be free, family friendly and open to the public.
5. What is Tennis Paradise? Tennis Paradise is a nickname for the Indian Wells Tennis Garden, the home of the BNP Paribas Open. The remarkable tennis, stunning scenery, delicious dining and all around exciting atmosphere has earned the venue this moniker over the years. The improvement planned for the 2018 tournament will surely take the idea of Tennis Paradise to a whole new level.
6. How many people attend the BNP Paribas Open each year? The 2017 tournament had a total attendance of 439,261 with an impressive 87% of those attendees qualifying as out of town visitors. Each of those people spent an average of $173/day on local entertainment and attractions. The total gross economic impact on the Coachella Valley was more than $406.6 million.
Use this link to sign up: https://docs.google.com/forms/d/e/1FAIpQLSe-_pvoytzyD1RjwhfR8iXOhTVlaaxPi1oReU9Ox1ZyuLblUg/viewform
www.GCVCC.org<https://gcvcc.org>
Cheers to a GREAT tennis season!