Scott White is the President & CEO of the Greater Palm Springs Convention & Visitors Bureau (CVB). The Greater Palm Springs CVB is the destination management organization for the Coachella Valley, which comprises nine cities: Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. In 2019, tourism attracted over 13 million visitors and generated more than $7 billion for the local economy. In 2016, the CVB launched a Destination Development Plan with a goal of attracting over 16 million visitors by 2026.