News from: CVCAN

Coachella Valley Canna-Week, a premier celebration of cannabis culture, craft, and modern-day cannabis experiences, will take place from March 13-15, 2025 throughout the Coachella Valley, bringing together industry leaders, local businesses, and the community for three days of immersive experiences.

Designed to welcome everyone—from the canna-curious to cannabis connoisseurs—Canna-Week spotlights the region’s thriving cannabis scene with engaging events, industry insights, and interactive experiences. Attendees can explore cannabis tourism firsthand, discovering locally crafted products, innovative consumption spaces, and immersive effect pairings.

Event Highlights Include:

Industry Recognition Kickoff B2B Event – Featuring leaders from the cannabis and tourism sectors.
Gamified Lounge Crawl Challenge & Effect Pairings – Visit Coachella Valley’s top cannabis lounges, including 420 Bank, Red Falcon Lounge, Holland Pharms, and Double Eye, and pair cannabis with memorable Coachella Valley experiences.
Educational Sessions – Interactive discussions on cannabis health and wellness including safe consumption.
Closing 420 Party – A community celebration with the Beard Bros and The Ganja Traveler at Double Eye Lounge.

Coachella Valley Canna-Week is co-produced by the Coachella Valley Cannabis Alliance Network, Beard Bros Travel, and Cannabis Travel Authority, with support from sponsors including Jeeter, Red Falcon Lounge, Pabst & St. Ides, Kreem, Trio, Double Eye Dispensary & Lounge, 420 Bank Lounge, Holland Pharms Lounge, College of the Desert, Visit Greater Palm Springs, KGAY, City of Desert Hot Springs, and more.

All events are free and open to guests 21+. Join the celebration and experience the intersection of cannabis, tourism, and culture in the Coachella Valley.

For sponsorship opportunities or more information, contact Scott Rusczyk at 818-519-3848.